The expansion of Trendyol, one of Turkey’s largest e-commerce platforms, into Romania was successfully facilitated through its strategic collaboration with GRÉGOIRE. As the leading agency, GRÉGOIRE played a pivotal role in introducing the brand to the local market, managing over 100 activations through influencer marketing campaigns.
Managing Influencer Marketing Campaigns
Throughout the collaboration, GRÉGOIRE oversaw more than 100 influencer marketing activations, partnering with influencers from various industries to ensure broad and relevant coverage. The goal was to create authentic campaigns that would introduce Trendyol in a way that resonates with Romanian consumers, boosting brand awareness and familiarity.
Impact on Trendyol’s Market Visibility
The campaigns implemented by GRÉGOIRE significantly contributed to Trendyol’s growing visibility and popularity in Romania, helping the brand secure a strong position among consumer preferences. The strategies were continuously adapted to meet market demands, allowing for a seamless integration of the brand into the local e-commerce landscape.
