Aparterre, the shopping concept that reimagines traditional retail experiences by creating a warm, home-like atmosphere where time seems to stand still, collaborates with VELANTE Officiale under GRÉGOIRE’s creative direction to introduce an exclusive accessories collection. Through this collaboration, Aparterre and VELANTE emphasize their shared commitment to innovation and sustainability.
Collection Design
The collection, featuring phone cases, keychains, and laptop sleeves, marks VELANTE Officiale’s first line to incorporate eco-friendly leather, reinforcing the brand’s dedication to sustainable practices. Each piece showcases Aparterre’s distinctive monogram, reflecting the philosophy of a shopping space infused with warmth and style. These accessories are both functional and fashionable, transforming everyday tech interactions into style statement.
Launch Event
The collection’s launch event was hosted on Aparterre’s terrace, where the intimate and relaxed ambiance perfectly complemented the presence of notable figures in the fashion and exclusivity scene, including Deea Codrea, Ana Călțun, Manuela Lupașcu, Corina Năstase, Irina Doman, Nicoleta Manea, Ana Morodan, Monica Cristescu, and Lavine Jianu.
The Essentials Accessories Collection is available online at velanteofficiale.com and at Aparterre, located at Str. Jean Louis Calderon, nr. 80, Bucharest.
