Blending creativity and craftsmanship, VELANTE Officiale and LOULOU, under the strategic guidance of GRÉGOIRE, bring to life an exciting collaboration. This alliance introduces a series of phone cases that embody the DNA of LOULOU, a brand renowned for its rich heritage in design and innovation, founded by Andra Țurcanu.
The Creative Process
The collaboration began with creative brainstorming sessions, where Andra Țurcanu, the VELANTE team, and GRÉGOIRE explored various concepts, resulting in a collection of phone cases that both protect and transform an everyday accessory into a bold style statement. Each case is a piece of art, reflecting LOULOU’s dedication to exceptional quality and a design that blends classic femininity with modern, sophisticated accents.
Impact and Visibility
The collection launch marked an expansion of VELANTE’s portfolio and significantly boosted the brand’s visibility on international platforms like Farfetch. This global exposure underscores VELANTE’s commitment to innovation in luxury accessories, opening new growth opportunities and strengthening its position in a competitive market.
