VELANTE, formerly known as VELANTE Officiale, undergoes a strategic rebranding, reinforcing its position as a key player in the international luxury phone case market. This transformation reflects the brand’s global ambitions and its commitment to a visual identity that aligns with its core values and aspirations.
From VELANTE Officiale to VELANTE: A Bold Change
The rebranding process is marked by the removal of “Officiale” from the brand’s name, simplifying it to VELANTE. This decision was made to create a stronger, more memorable identity that is easily recognizable in the global market. The new name, concise and elegant, encapsulates the essence of the brand: luxury, refinement, and sophisticated simplicity.
A New Logo, A New Vision
With the rebranding, VELANTE introduced a new logo, signifying a major shift in the brand’s aesthetic. The updated logo features a modern sans-serif font, exuding clarity, professionalism, and a touch of minimalism. This font was carefully chosen to emphasize the elegance and timeless appeal of VELANTE’s products while maintaining a contemporary look that resonates with a global audience.
Refining the Visual Identity
The rebranding extends beyond just the name and logo. VELANTE’s visual identity has also been refined to reflect the brand’s new direction. The color palette, visual style, and marketing materials have all been updated to provide a cohesive and sophisticated brand experience, aligned with the standards of the international luxury market.
The new visual identity was designed to effectively communicate the brand’s core values - quality, innovation, and style - while attracting a global audience that values these attributes. From product packaging to its digital presence, every element has been meticulously crafted to offer a premium experience, solidifying VELANTE’s position as a leader in the industry.
Through this strategic rebranding, VELANTE reaffirms its mission to deliver luxury products that seamlessly combine functionality with high-end design, further strengthening its role as a pioneer in an ever-evolving and competitive market.
