Today, VELANTE unveils its new sub-brand, VELANTE Sport, dedicated to the new generation.
At the client’s request, GRÉGOIRE identified an opportunity to expand VELANTE’s offerings to a broader market segment, delivering accessories tailored to a dynamic lifestyle. The strategy was to combine durability and functionality with VELANTE’s signature aesthetic, creating products that are not only practical but also visually appealing.
Logo Design
A key element in differentiating VELANTE Sport was the creation of its logo. Designed to reflect both modernity and accessibility, the logo maintains the premium feel associated with VELANTE, while appealing to a wider audience.
Teasing Campaign
Before the official launch, GRÉGOIRE designed a teasing campaign on social media, essential for building anticipation and excitement. The campaign cleverly revealed fragments of the new products, engaging potential customers and preparing them for launch. This strategic approach ensured that VELANTE Sport was already on the radar of its target audience before hitting the market.
Packaging Design
For VELANTE Sport products, a retail-focused packaging approach was necessary. GRÉGOIRE adapted the brand’s needs to a premium product presentation, resulting in a revolutionary packaging concept for phone accessories. This packaging blends product exclusivity with functionality, setting a new standard in the industry.
About the Collection
The VELANTE Sport collection features premium silicone accessories, recycled plastic products, and biodegradable fiber materials, designed to withstand intensive and varied use. These products integrate advanced technology with minimalist design and are available in a wide range of colors and graphics.
With this launch, VELANTE Sport meets the growing market demand for accessible premium accessories, while aligning with VELANTE’s philosophy of constant innovation and commitment to sustainability.
